Orange Liberia Launches Cash Token Reloaded Campaign

Orange Liberia on Friday, July 24, 2026, officially launched its much-anticipated Cash Token Reloaded Campaign with a vibrant street activation in Central Monrovia. The ceremony transformed one of the city’s busiest streets into a celebration of excitement, opportunity and customer appreciation. The atmosphere proved to be very electric as hundreds of customers gathered and engaged with Orange Liberia team as they participated in interactive activities, and as well learned how they can become winners through the campaign. As it stands, the current Cash Token Reloaded Campaign, is Orange Liberia’s biggest customer rewards initiative that was hosted. It aims to appreciate loyal customers for their continued trust and support. While running across the 15 counties, the campaign will ensure that every county have winners, thus giving everyone the opportunity to benefit from life-changing prizes. Accordingly, eligible customers stand the chance of winning L$1 million in cash prizes, 15 Keh-kehs (tricycles), 20 motorbikes and 195 smartphones throughout the weekly promotion. While the excitement builds toward the campaign’s Grand Raffle where lucky customers will stand the chance of winning L$6 million (share among winners), and a brand-new car. Customers can participate in the campaign by purchasing eligible Orange services, and checking their spending target by dialing *525#, while those using the Max-it-app, will enjoy double chances to win, making participation even more rewarding. At the launch of the campaign, Orange Liberia Communication Manager, Madam Mabel Mason, reaffirmed the company’s commitment to give back to the communities it serves. Madam Mason said, the Cash Token Reloaded, is more than just a promotion, as it is Orange Liberia own way of rewarding its value customers, who continued to use its services on a daily basis. “We are taking this excitement beyond Monrovia, because every county deserves to celebrate, every community deserves a winner, and every loyal customer deserves the opportunity to win big,” Madam Mason said. The corner of Ashmun and Randall streets in Central Monrovia came alive with energy, as music, entertainment, customer engagement, and Orange brand ambassadors created an unforgettable experience.

Customers enthusiastically interacted with the Orange team, as they received support on Orange services, registered for the campaign, and embraced the spirit of a promotion designed to change lives. As the campaign moves across the country, Orange Liberia is encouraging all of its value customers to join the excitement by interacting with its team in their respective counties, as well seize the opportunity to become the next big winner.

Macpherson C. Marbiah writes.