19 Profound Years

The In Profile Daily is today (November 10) nineteen (19) years on the newsstand in Liberia.  In April 2008, the Management under the stewardship of Mr. Carlton G. Boah as Chief Executive Officer (CEO) and Publisher has continued to keep   the paper as one of the primer media institutions operating in the country.

The paper is a public relation, print, media development and advance business innovations’ organization that has been working with both national and international organizations and partners.

The In Profile has very strong community engagement strategy often being used to create avenues for enrichment, empowerment, sustainability, particularly among youths and women. It commits itself to advancing democracy, increasing public awareness on issues that matter most to the growth and development of Liberia, especially issues of youth development, community advancement, environment, sustainable growth as well as energy and power sector.

The In Profile emerged as a bi-monthly entertainment publication and shortly repositioned itself to a daily political and developmental newspaper thereby gaining its prominence with an array of columns and features published. These include the famous Personality Profile, Poetry, Around Town, He Says, She Says, amongst others. Today, there are even more columns alongside current news stories for those who enjoy variety in their reading.

The period of transition was made smooth with Rosetta K. Saye as General Manager and Sam Van Kesselly (the late) as Managing Editor, backed by the management, editorial staff, reporters, sales staffers as well as some media professional colleagues and associates.

Established and championed by top-notch reporters and support staff, the paper became and still is one of the foremost sources of public information and education in Liberia. In Profile has been and still is a vital conduit for marketing to the reading public; the paper is by far one of the best in print advertising in the nation.

Over the years, the In Profile has been a conduit for training young reporters, graphic artists and administrative staffers. At its peak in time past, the paper had 16 people on staff as full-time employees, excluding part-timers, freelancers and contributors at base and across the country.

Regardless of tribe, sex, religion, education and origin, the In Profile Inc. built on youthfulness and inclusiveness has strived to create an environment of equality. This mood is being demonstrated by continuous motivations and training of more women into reporting and elevation into management leadership, considering the under-representation of women in upper management in the media landscape in Liberia.

Although less staffed now than before when it was at its peak, considering the overall economy and particularly the financial crunch and lack of support being faced by the media, the paper recognizes the efforts of the following innovators:  Publisher/CEO, Carlton G. Boah; Barbara Synder, General Manager; Martha E. A. Akorsah-Robinson, Marketing Manager; C. Y. Kwanu, Macpherson Marbiah, Yassah Wright, Senior Reporter, and Theresa Delamou-Lander, Senior Graphic Artist, Feona Benson Kollie, Ivan Yorsee, Jophina Baysah, Hawa Kanneh, Alfred Wright, Counsultants, Abraham Morris, Justin F. Harris, Solomon Watkins and our dedicated part and full timers, freelancers around the country and all others who enable us to hit the newsstand every day.

Meanwhile, the Management of In Profile Daily said the paper will maintain its credibility that wowed both international and local business customers with high and low volume adverts from the beginning; adding, “That momentum continues today…”

Outside of the box, the In Profile long-awaited dream is likely to come to fruition by 2027 when it establishes in Monrovia; what will be called – In Profile Institute of Communication and Media Studies (IP-ICMS).

This move will surely be a golden opportunity aimed at ‘Breeding Advanced Communicators’ to add impetus to the fast-growing media landscape of the country,  as competition is now taking place amongst media experts in establishing journalism schools across the country.

In fulfillment of Management’s  commitment and dedication to ensuring a role of  ‘watch dog’  in society, the paper’s  consistency  of credible reportage void of fear or favor remains its hallmark to back its  consecutive two years  of   ‘Best Newspaper of the Year Award Winner’ (2012-2013/2013-2014).

Management says bravo to its clients, record readers, both in print and online, in the public and private sectors, for the trust and confidence reposed in the paper to continue to inform, educate and entertain the public about unfolding events in and out of Liberia.