By: George Stewart
It speaks to the urgent need to make media institutions viable, resilient, and relevant.
Media practitioners themselves continue to describe a grim reality. Poor or unpaid salaries. Unsafe and demoralizing work environments. Most troubling is an increasingly fragile ethical foundation.
The weak economic state of the Liberian media, frequently cited by stakeholders and development partners, remains a major barrier to quality Journalism and sustainability. The country continues to pay the price of an impoverished press. Political patronage has deepened. It has expanded into direct ownership, content control, and censorship by influence.
As foreign donor support for media development declines, the burden shifts inward. National institutions must now lead the effort to strengthen management systems and rethink fundraising beyond traditional revenue streams.
In this context, the Department of Communication and Media Studies at the state-owned UL, formerly the Department of Mass Communication, has assumed a leadership role.
As the largest public institution training journalists and media professionals, it stepped forward. On January 30, 2026, the Department convened more than 20 media managers and key stakeholders for a Strategic Media Management Seminar at the University’s Capitol Hill Campus in Monrovia.
The seminar brought together leaders from the media, civil society, and academia. It created space for honest reflection and forward-looking dialogue.
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