By Godgift Harris
The Ministry of Transport, in partnership with the National Road Fund (NRF), has launched a new series of Electronic Road Safety Billboards across Monrovia and its surrounding areas.
The initiative, officially unveiled on November 7, 2025, at the Executive Mansion entrance, underscores government’s heightened commitment to tackling one of Liberia’s most persistent public safety challenges.
Funded by the National Road Fund, the project aims to boost road safety awareness through digital messaging a first of its kind in the country’s transport sector.
However, despite the optimism surrounding the launch, the initiative also comes amid growing public concern over Liberia’s deteriorating road conditions and the government’s slow enforcement of existing traffic regulations.
Speaking at the launch, Transport Minister Sirleaf Tyler hailed the project as a milestone in Liberia’s ongoing efforts to prevent road-related deaths and injuries.
“Liberia continues to record an alarming number of road fatalities,” Minister Tyler lamented, referencing data from international research institutions that rank Liberia among West Africa’s most accident-prone nations.
“As a responsible government, we must create a safe environment for all road users,” Tyler said, adding that President Joseph Nyuma Boakai’s administration has made road safety a national priority.
He highlighted that the “Safe Roads, Save Lives” campaign would expand beyond billboards to include public education and stricter traffic law enforcement.
Despite these assurances, critics argue that awareness campaigns alone may not be sufficient to address the root causes of Liberia’s traffic crises which include reckless driving, lack of vehicle inspection, poor road maintenance, and weak police oversight.
Representing President Boakai at the event, Minister of State for Presidential Affairs, Samuel Stevquoah, officially launched the project and commended the Ministry of Transport, the Road Fund, and the Ministry of Justice for their collaboration.
He called on Liberians, particularly students and young drivers, to take road safety messages seriously.
“With these billboards, we are not just displaying information, we are saving lives,” Stevquoah emphasized, declaring the campaign open under the motto: “Safety First, Safety Always.”
Meanwhile, the installation of twelve electronic billboards across key intersections in Monrovia marks a new phase in Liberia’s road safety efforts.
Yet, transportation analysts have cautioned that without consistent public education, stronger traffic enforcement, and sustained government funding, the program could struggle to make the desired impact.
As Liberia embraces this new digital awareness approach, the true test of success will lie not in the glow of the billboards, but in the reduction of lives lost on the nation’s roads.