Orange Liberia, has officially launched its new “Orange Business Brand,” underscoring the company’s business vision, from being a provider to Value Chain Partner.
The initiative is aimed at addressing the vital need of their customers, couple with the profound transformation the organization have undergone.
At the launched recently in Monrovia, Orange Business Director, Ms. Josephine Akinrele said the initiative is not just a new brand, but a new promise that reflects the company’s commitment to be a strategic partner, one who understands the business challenges before talking about bandwidth.
Ms. Akinrele said the company is now shifting from ‘product’ mindset, to a comprehensive solutions approach, stating that going forward, Orange does not just sell catalog solutions, they engage across the entire value chain of digitalization.
“As you are aware, we are living in an era where technology no longer just supports businesses, it is their beating heart,” she said.
“Whether you are a local SME, a large public institution, or a multinational corporation, your challenge is the same: to successfully undertake a digital transformation that is fast, secure and above all, beneficial to your growth.”
She however noted that amidst the flood of technological solutions, many companies feel alone in facing the complexity, as they don’t need more products, but more clarity and better support.
“Today, I am proud to introduce Orange Business. We are into this because we have understood that our role no longer stops at providing fiber lines or mobile plans.
She said every sector, whether mining, healthcare, industry, education or finance, has its own codes and urgent needs, s they Listen and understand the specific needs of its customers so as to design tailored solutions.
“Advising, guiding you through market evolution to stay competitive. Supporting, standing by your side, from installation to daily support, to secure your activity.”
Ms. Akinrele indicated that to fulfill said promise, they have evolved their internal structure, as their teams are now organized by expertise, pre-sales teams that understand the technical environment and propose solutions aligned with the challenges, and specialized sales team that understand the sectors.
“We also benefit from the advantages of a large group and a cluster to strengthen our managed services and cybersecurity divisions.”
She said the institution has aligned its organization with reality, as their success will no longer be measured by the number of contracts signed, but by the success of the projects and the robustness of the digital transformation.
“By launching Orange Business, we loudly affirm that we are here to help you succeed, innovate, and protect yourselves. We are no longer just your telecom operator, we are your growth partner,” she concluded.