In a country where domestic work has long been informal, unregulated, and often risky for both workers and households, young Liberian entrepreneur Mrs. Danise Dodoo is quietly reshaping the narrative.
At a lively client hangout in Monrovia over the weekend, Mrs. Dodoo, founder and CEO of Lenise Home Care and Support Services, addressed a diverse group of clients—families, professionals, and business owners—reflecting on a journey that began just three years ago, in 2023, with a bold idea: to professionalize home care services while creating safe, dignified employment for young people, especially women.
“This is our first time bringing only our clients together,” Dodoo said. “We wanted to listen—not over the phone—but face-to-face. What are we doing right? What are we doing wrong? That’s how we improve and grow.”
From Startup to Growing Enterprise
What began with a client base of 70 to 75 has grown into a business now serving more than 180 households and businesses, steadily approaching 200. But for Dodoo, the numbers tell only part of the story.
Her mission is rooted in addressing unemployment and vulnerability among young Liberian women.
“We created this company to provide opportunities,” she explained. “Single mothers and young people who are willing to work—we train them, vet them, and connect them to families who need help. It’s not just business; it’s empowerment.”
Through Lenise, domestic workers—referred to as “agents”—receive training, background checks, and structured placement—a sharp contrast to Liberia’s largely informal domestic labor market.
A Two-Way Protection System
Mrs. Dodoo emphasized that her company, located along the Capitol Bypass in Monrovia, serves as both a bridge and a buffer between clients and workers.
“For clients, there’s peace of mind. If anything goes wrong, we take responsibility,” she said. “At the same time, our agents are protected—no abuse, no exploitation. We have contracts, and we enforce them.” This dual accountability model is proving to be a game-changer in a sector often plagued by mistrust, wage disputes, and abuse.
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