“When we disrespect our money, we disrespect ourselves…because the “Clean Note Campaign” is to safeguard the value of our currency.”
Central Bank of Liberia (CBL) said it is taking a bold action to protect the Liberian dollar with the launch of a nationwide “Clean Note Campaign on the theme: “Our Money, Our Pride.”
The official launch is set for today, Friday, September 19, 2025, at the Rally Time Market in Monrovia.
The initiative, according to a release, is to “Protect the Liberian Dollar and preserve it as country’s pride.”
It is in response to the alarming rate of mutilation of the Liberian dollar banknotes and coins, caused by poor handling practices.
Such practices include: “Squeezing, writing, stamping, stapling, exposing notes to dirt, and moisture and melting coins; damaging up to about L$1 billion of the new family of banknotes printed in 2022.”
These habits, the Banks said, not only undermine the appearance of the national currency, but also cost the country millions of dollars to replace.
With the “Clean Note Campaign,” the CBL is putting every Liberian at the center of a movement to preserve the dignity of the nation currency, strengthen confidence in the economy, and promote national identity.
Ahead of the launch, campaign teams will hit the streets with a two-day float across Monrovia, using music, drama, and community engagement to drive home the message: “Our Money, Our Pride; Handle It with Care.” Those damaging the currency risk a fine of L$500,000 or serve a two-year jail term.
The campaign has already secured strong backing from key national stakeholders, including all nine commercial banks, the Liberian Marketing Association, the Liberia Business Association, the National Association of Foreign Exchange Bureaus, National Street Vendors and Scratch Card Dealers Association of Liberia, and the Merged Federation of Motorcyclists and Tricyclist Union of Liberia.
These groups have pledged to mobilize their members to take ownership of the campaign and push its message nationwide.
CBL Executive Governor, Henry F. Saamoi, made it clear that the campaign is about more than just preserving paper notes: “The Liberian dollar is a symbol of our sovereignty. When we disrespect our money, we disrespect ourselves as a people. The “Clean Note Campaign” challenges every Liberian to take responsibility, not only to safeguard the value of our currency, but to show pride in our national identity.”
Saamoi said the launch is just the beginning of a sustained, nationwide push: “This is not a one-off event. We are rolling out radio programs, community theater, grassroots outreach, and direct market engagements across the country. “Whether you are a vendor, taxi driver, student, or office worker, this campaign speaks to you. Together, we can save the country millions in printing costs and demonstrate nationalism and respect to the Liberian dollar.”
The CBL has meanwhile, urged the public to actively support the campaign, join the awareness activities, and become champions of the message: “Our Money, Our Pride – Handle It with Care.”