By Emmanuel Koffa
The Central Bank of Liberia (CBL) has launched a Financial Education, and Literacy Campaign in Grand Kru County.
The campaign aimed at equipping residents, especially entrepreneurs (local businesses), and market operators, with the skills to manage money effectively and grow their businesses.
Ahead of the launch, over 15 residents were trained as Financial Literacy Ambassadors to lead the program at the community level, ensuring that knowledge reaches even the most remote areas of the county.
Nathaniel B. Toe, Deputy Head of the Corporate Communications Section of the CBL, highlighted the initiative’s role in promoting financial responsibility and local economic development.
“This program is designed to help people, particularly business owners, and market operators, understand income management, proper budgeting, and spending control. By applying these principles, they can grow their businesses, protect their earnings, and contribute to the economic stability of their communities.” The program brought together wide range of stakeholders, including youth, civil society, farmers, health workers and educators. Toe underscored the importance of financial literacy for all segments of society. “Entrepreneurs who understand financial planning are better positioned to make informed decisions, expand their operations and create jobs.” The official launch, held at Barclayville City Hall on Thursday, January 22, 2026, drew over 500 participants from Barclayville and surrounding communities. During the event, participants were challenged to take on the role of ambassadors, and share the knowledge gained with others. “You are now agents of change. Take this knowledge into your businesses and communities to reduce unnecessary financial risks and empower others.” Participants expressed gratitude for the program. Some of them pledged to apply the financial management techniques in their businesses and households. “This training comes at the right time. It will help us run our businesses more efficiently and make better financial decisions for our families and communities,” said one participant.
CBL meanwhile, recommits to strengthen financial literacy nationwide as a key tool for personal growth and community economic development.